Paradigm Music Ltd: Better by experience
Paradigm Music Ltd was founded by Sarah Croft and Joe Rodriguez with the purpose of delivering fresh and exciting solutions to long standing business challenges. It is our belief that music should be an inclusive experience that is open to anyone. Regardless of an individuals experience or ability, the skills that are developed whilst learning a musical discipline can be readily applied to the business workplace.
Paradigm Music Ltd has a reputation for quality, integrity and innovation resulting from many years of experience in both the music and corporate world. Our collaborative, fresh and determined approach enables us to provide valuable insights and direction to find the best solutions to your personnel training requirements.
About The Founders
Sarah Croft and Joe Rodriguez both graduated with BMus Honours in Popular Music Performance from the London College of Music and Media. They were both selected as ambassadors of the college and asked to perform at various events to promote higher learning. They have since worked in the music industry in many different roles, supplying session musician services, peripatetic and private tuition.
Sarah has performed with Ronan Keating, supported Mika and Paolo Nutini and played some of the worlds most famous music festivals including Glastonbury, SXSW, The Big Chill and Iceland Airwaves. She was also the voice of Belvedere Vodka’s advertising campaign which aired in America. Her radio performance credentials include BBC6 with Marc Riley, XFM, Radio 3 Madrid, Radio France and TVE Television and Radio.
Joe has supplied session drumming services to major record producers such as Simon Effemy (The Wildhearts and The Wonderstuff) and Simon Phillips (Erasure, Roachford and AHA). He has performed with Ronan Keating and made several television appearances whilst promoting the number one selling album “Songs For My Mother”. He supports young musicians at Stantonbury Campus (Europe's largest performing arts college) by coaching on the BTEC Music course.
Joe also has extesive corporate experience gained through working in the communications industry for 12 years. During this time he was awarded three national awards for excellece in the areas of customer services, sales and business retention.
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